Tocca is honored to be recognized as a Top Performer by SourceForge, the world’s largest software reviews and comparison website. July 19, 2021 – Tocca, Company Virtual Spaces, today announced that it has been awarded a Summer Top Performer Award by SourceForge, the world’s largest software review and comparison website. This award recognizes companies and…
We gained so many new insights into creating the optimal virtual experience that we had to start a second list! 1. Sponsors need love too. The days of a 500,000 square foot expo hall with throngs of passersby gathered at booths to collect free samples may be over, but still consider how you can create…
It’s been over a year since virtual became the new in-person. So after 15 months – what have we learned? 1. Pay for attendance, not registration. In the world of events – free ones especially – we know to expect a 50% rate of drop-off. That means if 500 people RSVP, only about 250 will…
It’s not the only thing, but it’s irreplaceable. Recently, the question I’ve heard most often is: what makes a virtual event really engaging? Well, if you ask five different people, and you’ll get ten different answers. But here’s my take: Is it the initial landing page? Not really. With that said, since it is the…
Tocca is honored to be recognized as a Top Performer by SourceForge, the world’s largest software reviews and comparison website.
Event organizers have had quite a year. Not only did the industry turn upside down, but the virtual events we all thought would be a temporary solution have turned into the new normal. Virtual Events As The New Normal In the beginning, when we thought holding an event virtually was a short-term fix, our goals…
Believe it or not, it’s been almost a year since we transitioned to the dining room “home offices” and closet cubicles that are now commonplace across the workforce. Yet, as maddening as the “new normal” feels, there are elements that, despite their convenience, have quickly become as monotonous as ever. Despite work-from-home silver linings like…
Even before a global pandemic transformed event planning, business associations frequently used virtual communications platforms to boost engagement. By using a virtual space, associations reduce overhead costs and gather valuable data about engagement that would be very hard (and intrusive) to gather in a conventional setting. Despite these advantages, in-person events and more conventional communication…
Why every B2B CMO will need to learn how to play this instrument. In my career, I’ve been fortunate enough to have met many Marketing executives, be they Chief Marketing Officers (CMO), Marketing VPs or Managers. I have worked directly with some of them in my companies, and I have also interacted with many others…
How to not screw up your virtual B2B event! I’ve been running online events for many years – although the current crisis has forced an unprecedented shift in how large crowds interact for business, virtual events are not entirely new. In this article I’ll share some essential tips on how not to screw up your…