Even before a global pandemic transformed event planning, business associations frequently used virtual communications platforms to boost engagement. By using a virtual space, associations reduce overhead costs and gather valuable data about engagement that would be very hard (and intrusive) to gather in a conventional setting. Despite these advantages, in-person events and more conventional communication…
Why every B2B CMO will need to learn how to play this instrument. In my career, I’ve been fortunate enough to have met many Marketing executives, be they Chief Marketing Officers (CMO), Marketing VPs or Managers. I have worked directly with some of them in my companies, and I have also interacted with many others…
How to not screw up your virtual B2B event! I’ve been running online events for many years – although the current crisis has forced an unprecedented shift in how large crowds interact for business, virtual events are not entirely new. In this article I’ll share some essential tips on how not to screw up your…