It’s not the only thing, but it’s irreplaceable.
Recently, the question I’ve heard most often is: what makes a virtual event really engaging?
Well, if you ask five different people, and you’ll get ten different answers. But here’s my take:
Is it the initial landing page?
Not really. With that said, since it is the first thing people see when they log on, you do want to have an aesthetically pleasing landing page that is an accurate representation of your brand.
Is it the Lobby page?
Nope. While we all agree that’s a key factor of a successful event… less is more. Make it simple, clean, without clutter, and most importantly: easy navigation. Too many bells and whistles will only confuse and distract the audience, making engagement an uphill battle from the start.
Is it a fantastic main stage?
Still no. The physical stage being streamed should be clean with a good camera angle, and excellent sound quality (time to invest in those speakers)! But while it’s good content to listen to and potentially exchange chats about, that’s not necessarily engaging yet.
Is it the sessions? Or the sponsor booths? Or the venue design?
Ah, I see you frequent virtual events! These are again very important pieces, and can make the experience a more pleasant one… but they don’t always equate to engagement.
Give up yet? Okay, I’ll tell you.
The One Thing For Virtual Events
When I was part of building Wimba, Inc., the leading virtual classroom, we learned that there is only one thing that makes virtual settings really engaging: the PEOPLE. And so we made our tagline: ‘People Teach People.’
And though it’s referring to a different product, the sentiment still rings true. People genuinely love to engage with people, not technology. It’s in our nature as humans, after all. Despite being technologists ourselves, at TOCCA we still strive to keep the tech of it all behind the scenes so we can keep people front and center. As the one and only Barbra Streisand once sang, “people who need people are the luckiest people in the world” – and at TOCCA, we agree. Learn more about the Tocca virtual events platform.